Catering Range & Product Optimisation

Discovery

Range that fits the route — and protects margin

Standardised catering and vending ranges, create waste, complexity and missed margin. Clickflow optimises product mix by region and time of day, identifies waste drivers, and builds a practical test‑and‑learn plan so range gets better over time rather than being reset once a year.

Why it matters

Range is margin. When the mix is wrong, waste rises, availability falls, and the customer offer degrades. Optimising range improves profit and simplifies operation simultaneously.

How Clickflow delivered

• Granular optimisation with route and daypart, not network averages
• Test-and-learn with measurable iteration, not opinion-led resets
• Operationally practical providing fewer SKUs, cleaner replenishment rules
• Works best with attribution as it separates execution issues from range fit

Why Clickflow wins here

We treat catering and vending like retail stores. With an evidence-led range, and decisions that hold up commercially and operationally.